Increasing European traffic and conversion rates leads to increased revenue.

The Annual Casino Affiliate Convention taking place in Amsterdam will focus on Marketing and advertising to Europe for the gaming industry. Attending will be casino and sportsbook executives, marketing / advertising firms, affiliate managers, affiliates and portal webmasters of gaming related websites. The event draws the largest number of European affiliates, many of which are super-affiliates. Only experts in European marketing present at the EU Casino Affiliate Convention events.

As a result of the passage of US Laws in October 2006, the majority of the internet gaming industry changed it's marketing strategy towards Europe. At the same time, the number of land based casinos in Europe have grown substantially. At Casino Affiliate Convention, all forms of marketing will be discussed for various countries in Europe. The goal of the event is to have experts in both internet and offline European marketing to illustrate opportunites that exist in order to exploit their unique demographics.

This is a fast-paced event on European marketing and advertising for gaming industry executives. Having a "take the ball and run with it" approach, little to no time will be spent on introductions, summaries and overviews. The two day event will consist of morning seminars and lectures, followed by afternoon workshops. The workshops will consist of a series of 90 minute intensive lectures that are designed to increase customer base. (In the case of online, it is to increrase traffic and conversion rates). Casino Executives, advertising / marketing executives, affiliates and internet casino/sportsbook executives all stand to learn a great deal in these workshops and are welcome to interject their questions at anytime. Significant time will exist for networking as well.

If you are a new affiliate to the business, I strongly advise you to make a request to be sponsored. About 90% of the affiliates that attend Casino Affiliate Convention are sponsored by affiliate programs looking to meet new affiliates such as yourself. One perk is that the affiliate program covers your registration fee. You need to meet with the affiliate manager at the event prior to the doors opening.

Exhibitors will also be present and casino executives are urged to meet the vairous marketing and advertising firms in person to build relationships. I trust that you will find this event exciting, fun and a great learning experience. I hope to see you there!

Marc Lesnick
The Conference Organizer


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